RxWare
Director of Marketing and Revenue Operations
April 2022 - Present
Revenue Operations Manager
April 2021 - April 2022
- Manage top-of-funnel commercial pipeline for all business prospects for venture-backed SaaS platform focused on specialty pharmaceuticals.
- Lead marketing through implementation of new brand and communications/marketing
strategy focused on blue ocean positioning and aggressive sales expansion. - Manage revenue operations including forecasting, billing, database integrity, and sales cycle optimization.
- Led overall company rebranding efforts including product rename and relaunch.
- Lead major revenue-driving partnerships for the private-label/white-label side of the business
Lazurite (Holdings)
Co-founder & Advisor
Jun 2015 - Present
Chief Operating Officer
Jun 2015 - Sept 2020
* Formerly Infinite Arthroscopy Inc.
- Managed all business operations including budgeting, cash management, employee benefits, commercial insurance, facility/real estate, and federal/state/municipal relationships.
- Led marketing, sales, and communications efforts for company and products including KOL identification, landscape analysis, and go-to-market planning.
- Owned vendor/partner management and served as executive sponsor of internal and external product development, regulatory, and compliance activities.
- Served as Board Observer, Corporate Secretary, Tax Matters Representative, and Partner- ship Representative in addition to executive role.
- Managed board book and all legal activities including relationship with multiple outside counsels/firms with retainers in excess of $300K/year.
DragonID
Chief Design Officer
Nov 2013 - Sept 2020
- Human factor engineer responsible for in-surgery observation, research, and usability design sketches.
- Created collateral and communications deliverables to support company and client projects.
- Consulted on commercialization opportunities for both client-initiated and internally initiated projects.
- Supported fundraising activities and relationship development with external stakeholders.
Linkmedia360
Senior Digital Marketing Strategist, Healthcare
Jan 2015 - Jul 2015
Digital Marketing Strategist
Apr 2014 - Jan 2015
- Led client relations and provided strategic direction for all clients within the healthcare vertical including businesses within senior care, consumer products, and medical device industries.
- Trained and managed a team of content writers and marketing specialists on search engine optimization, content marketing, social media management, and marketing automation with a focus on high-value lead generation and leveraging efficient, scalable campaigns.
- Grew wholly owned accounts to over $650K in annualized investment with a 100% retention track record on contract renewal.
Convervo*
Lead Advisors: Paid, Earned, & Owned
Feb 2014 - Apr 2014
SEO and Analytics Specialist
May 2013 - Feb 2014
* Formerly SBN Interactive
- Managed all paid, earned, and owned digital marketing efforts for all SBN Interactive clients including the development, execution, and analysis of PPC campaigns, implementation of on- and off-page SEO, and development of high-level digital content strategy.
- Provided business development support for digital marketing sales force including developing new sales packages around paid, earned, and owned media and evaluated prospective clients’ current digital strategy with a focus on isolating sales opportunity.
- Developed and presented custom, cross-channel, cross-platform, integrated marketing strategy plans for clients ranging in size from start-up companies to the Fortune 1000.
